Portfolio

shipped projects

10+

years in product

$9M

estimated impact

industries

Data Science UA — analytics for paid search advertising

3 years 9 months

Led UX design across two development teams, delivering new features, streamlining workflows, and reducing design debt.

Sole UX designer supporting two agile teams, enabling faster and more consistent feature delivery.
Delivered 5 new features and improved 7 existing ones, adopted by 80%+ of active users within 3 months.
Migrated from Sketch to Figma and standardized on Material icons, cutting redundant components by 40% and eliminating InVision/Zeplin from workflow.
Designed numerous charts to visualize Adthena’s datasets, helping analysts uncover insights 30% faster.
Helped convert legacy Tableau dashboards into integrated product views, boosting adoption of in‑product analytics by 25%.
Created and shipped a Chrome plugin that automated manual analyst tasks, saving hours of work per analyst each week.

Brand Activator case study

Automated brand protection in Google Ads using Adthena signals.

Read case study

Agistix — supply chain visibility software

4 years 2 months

Led end-to-end UX for Agistix’s logistics platform (driver app, shipment workflows, rules-based subscriptions, compliance tools, analytics), delivering a unified design library and high-impact features across web and mobile.

Designed or improved 50+ modules across web/mobile while partnering with agile squad from discovery → release
Launched mobile driver app with QR/barcode scanning; boosted real-time status updates ~3x and cut manual entry ~60%
Built reusable form templates (shipment request, rates, status update, track shipment); reduced time-to-create shipment ~35% and errors ~25%
Redesigned shipment details and added a side-panel preview on the shipments list; improved triage/first-decision time ~40%
Established design library (Material Icons, form/table patterns, empty states); trimmed one-offs ~35% and sped handoff ~20%

Digitalroute — ETL platform (via EPAM)

10 months

Contributed UX design to an ETL data platform, improving core features and establishing a design system foundation.

Designed and refined functionality for new data providers, flow editor, and version control
Improved usability of existing workflows, enhancing data pipeline configuration
Helped build and document a Figma-based design system, enabling faster and more consistent delivery

Promomash — manage trade promotions, demos, and deductions

3 years 2 months

Improved core workflows and analytics for a CPG promotion management platform—streamlining field demos, budgeting/deductions, and reporting while establishing a consistent design foundation.

Designed core field-demo workflows (Event Details, shifts/breaks, check-in/out, approvals, “I’m demoing” mode), cutting event setup time by ~30%.
Built dashboards and analytics (Dashboard, Demo analytics, Brand Ambassador reports, Brand Manager reports, Advanced reporting) with filter presets and mobile filters, reducing time-to-insight by ~25%.
Streamlined budgeting and deductions (Budgeting, Deduction management, invoices, expense settings), lowering reconciliation errors.
Improved agency and team administration (agency onboarding, per-photo/expense settings, Brand Ambassador workload, Brand Manager profile, bound companies, broker activities) for clearer ownership and faster operations.
Polished UX and guidance (Brand Ambassador site redesign, calendar, campaign types, documents, help in profile), decreasing “how-to” support pings and speeding daily tasks.

Hymetry — session recording and behavior analytics

1 year

Owned the product direction for a pre-launch B2B SaaS analytics product, from initial concept and positioning to MVP scope, requirements, UX, and early go-to-market preparation. Shaped the product around a clear problem: helping SaaS teams understand what users actually do inside their product through session recordings, behavior analytics, and usage visualizations.

Defined the product concept, target audience, positioning, and MVP scope for a session recording and behavior analytics platform.
Translated product ideas into detailed requirements, user flows, acceptance criteria, and implementation-ready tasks for a Python developer.
Prioritized the initial feature set: session recording, multi-tab playback, privacy controls, multi-project support, user/company analytics, page analytics, and product usage visualizations.
Designed the core analytics model, including companies, users, sessions, visits, pages, product areas, engagement metrics, and peer comparisons.
Created usage visualizations that help teams quickly understand behavior patterns, including minute-level activity intensity, page aggregation, and area usage distribution.
Led product decisions around privacy, data structure, tenant/project separation, permissions, and how raw behavioral data should become understandable product insights.
Built the public marketing website and product messaging to explain the value proposition, target use cases, and differentiation from traditional session replay tools.
Started early go-to-market exploration, including outbound tooling and lead generation workflows with Snov.io and Clay.

Other projects

I also contributed to a range of other projects—selected screens below—including side projects where I owned end-to-end delivery.