Data Science UA — analytics for paid search advertising

Led UX design across two development teams, delivering new features, streamlining workflows, and reducing design debt.

• Sole UX designer supporting two agile teams, enabling faster and more consistent feature delivery.
• Delivered 5 new features and improved 7 existing ones, adopted by 80%+ of active users within 3 months.
• Migrated from Sketch to Figma and standardized on Material icons, cutting redundant components by 40% and eliminating InVision/Zeplin from workflow.
• Designed numerous charts to visualize Adthena’s datasets, helping analysts uncover insights 30% faster.
• Helped convert legacy Tableau dashboards into integrated product views, boosting adoption of in‑product analytics by 25%.
• Created and shipped a Chrome plugin that automated manual analyst tasks, saving hours of work per analyst each week.

Brand Activator case study

Automated brand protection in Google Ads using Adthena signals.

Read case study

Digitalroute — ETL platform (via EPAM)

Contributed UX design to an ETL data platform, improving core features and establishing a design system foundation.

• Designed and refined functionality for new data providers, flow editor, and version control
• Improved usability of existing workflows, enhancing data pipeline configuration
• Helped build and document a Figma-based design system, enabling faster and more consistent delivery

Promomash — manage trade promotions, demos, and deductions

Improved core workflows and analytics for a CPG promotion management platform—streamlining field demos, budgeting/deductions, and reporting while establishing a consistent design foundation.

• Designed core field-demo workflows (Event Details, shifts/breaks, check-in/out, approvals, “I’m demoing” mode), cutting event setup time by ~30%.
• Built dashboards and analytics (Dashboard, Demo analytics, Brand Ambassador reports, Brand Manager reports, Advanced reporting) with filter presets and mobile filters, reducing time-to-insight by ~25%.
• Streamlined budgeting and deductions (Budgeting, Deduction management, invoices, expense settings), lowering reconciliation errors.
• Improved agency and team administration (agency onboarding, per-photo/expense settings, Brand Ambassador workload, Brand Manager profile, bound companies, broker activities) for clearer ownership and faster operations.
• Polished UX and guidance (Brand Ambassador site redesign, calendar, campaign types, documents, help in profile), decreasing “how-to” support pings and speeding daily tasks.

Hymetry — session recording and behavior analytics

Drove the product from inception—shaping the concept, UX, and visual language—then implemented the interface in Tailwind and partnered closely with a Python developer to deliver a pre-launch MVP.

• Defined information architecture and end-to-end flows; implemented a responsive UI in Tailwind with reusable components.
• Integrated a session-recording engine with privacy controls; built reliable multi-tab capture and synchronized playback.
• Added multi-project/tenant support with a clear project switcher and scoped permissions.
• Designed usage visualizations: minute-level activity circles sized by interaction intensity and page-level aggregation.
• Introduced AI-assisted page grouping and human-readable titles from URLs/routes/events to improve findability.
• Partnered on API contracts and event schemas; wrote acceptance criteria and performed UAT on every task.

Roadarium — driving practice on real city streets

Roadarium is a browser-based driving simulator for practising on real city streets. Drivers choose a city and route, then learn through an in-car experience with navigation, speed limits, contextual prompts, and live feedback.

I defined the interaction model and visual direction, then built the product with substantial help from AI tools. The fast implementation loop let me test complex behaviour directly in the working simulator instead of separating design from prototype.

The design challenge is continuous rather than screen-based: the interface must stay clear while the user is driving, preserve spatial awareness, and surface the right instruction without competing with the road.

UpcomingEvents MacOS app

UpcomingEvents was a short productivity project created to solve my own recurring workflow problem: checking upcoming meetings without constantly opening the calendar.

The idea was simple — use the macOS Dock icon as an always-visible surface for upcoming Google Calendar events and countdowns. It taught me how even a small product can create value when it removes repeated friction from daily work.

Other projects

I also contributed to a range of other projects—selected screens below—including side projects where I owned end-to-end delivery.